Pay Per Click Strategy

Google Adwords, Yahoo Search Marketing, Bing, LinkedIn and Facebook

PPC is a type of advertising model in the web world where the advertiser pays depending on the number of times the published advertisement is clicked upon.

Pay-per-click management in Google, Yahoo and Bing means finding the most effective keywords pertinent to your website through research and testing that will produce the greatest ROI for our clients and monitoring those keywords so they appear in optimal positions across the major search engines.

InfoStream Solutions also provides Social Media PPC in Facebook and LinkedIn. This type of PPC is based on targeting a specific audience.

Our Approach

We believe in a human-based approach to PPC bid management. This involves standard research of your keywords according to your industry knowledge, keyword selector tools, the competition, continuous testing.

Research

Before initiating any PPC buy, the InfoStream team interviews the client for industry knowledge to test keywords in various keyword research tools. By understanding the industry target audience and competition, we are able to come up with an effective campaign start. Are expertise also lets us know the optimal PPC placement for your specific industry. Some campaigns are best in Facebook while others industry are better placed strictly in SEM. Let our experience give you the best ROI.

Testing and Monitoring

Continuous testing is truly the key to any PPC or internet marketing campaign. We have found that consumer and business behavior can change as dramatically as the weather. There are many factors that can change during the course of a PPC campaign. Google, Bing and Yahoo can easily change the rules, creative ads can lose effectiveness or keywords and search terms can merely lose popularity. Constantly monitoring the results of your PPC campaign and monthly reporting is key to a successful Pay Per Click campaign.

Contact us today for a free quote.